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Sales & Marketing

Commercial Strategy is our link with The Coca-Cola Company brand teams and they work on how we want to bring products to market.

National and Key Account Management, Category Management and Shopper Marketing will work with our bigger customers on account specific plans and channel led activations.

Key Account Manager

The Key Account teams are responsible for developing joint business plans with our customers in each of our distribution channels. Our Key Account Managers manage and develop long term business relations with strategically important customers of different sizes. Together with our Field Sales teams they ensure optimal execution of the joint business plans and the realisation of our market strategies.


Our marketing teams include Category Planning, Shopper Marketing and Portfolio Management. Each team will have a different focus but ultimately it is about maximising profit for our customers.

The Category Planning teams drive and optimise our category performance through the development of the category range and space. They support the development of the key shopper and continuous insights to identify best practice, future retail trends and areas of opportunity based on range, space or in-store merchandising.

The Shopper Marketing teams manage the development of our shopper marketing plans and implement programs and activities for the different channels. They develop shopper propositions based on insights that support the activation of a brand and the category strategies. Together with the Portfolio team, they ensure that brand programmes are developed and optimised for the right environment and for key priorities, meeting the needs of our customers.

In the Portfolio Development team we drive marketing strategies including packaging, pricing, expense budgets, advertising and promotion of our brands in close collaboration with the Brand Owner (The Coca-Cola Company, for example). Activities include developing and implementing advertising and publicity campaigns; conducting market research; and identifying and predicting current and future consumer trends. The team also ensures we develop the right portfolio that meets the needs of our customers, consumers and shoppers to realise profitable growth.

Strategy & Insights

The Strategy and Insights team is focused on market research. The team partners with our suppliers to gain market insights and information to support decision making on our plans and strategies. In close collaboration with the marketing department, the team will supply the organisation with data and reports on consumer and shopper behaviours. As part of the Strategy & Insights team, we also include our Revenue Growth Management capabilities. This team focuses on pricing and promotions, enabling CCEP to offer the best solutions for our customers.


The Digital Sales team is accountable for the development and implementation of digital plans with our customers, based on local business objectives, with the aim of maximising sales with our shoppers. They build digital strategy and capabilities by integrating digital into all sales and marketing activities. Together with the Key Account Managers, the digital team works with our online sales growth, developing and integrating customer specific plans. Additionally, the team is also accountable for driving growth in the different channels through digital shopper marketing - executing programmes and tailoring plans to each customer using mobile, social, local and digital tools.

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If you have the personality with the power to influence and connect, if you can sustain the pace to keep on growing and make an impact with your desire to win (what we call THIRST) then Coca-Cola European Partners is the place to quench it. 

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